Your Partner in Strategic Direct Lending
REI Holdings is a Florida-based direct lender specializing in real estate investment financing. Founded on principles of transparency, integrity, and client-focused service, we provide flexible lending solutions tailored to the unique needs of real estate investors and property owners.
As a direct lender, we maintain complete control over the lending process, enabling us to offer faster approvals, more competitive rates, and personalized terms that traditional financial institutions simply cannot match. Our streamlined approach eliminates unnecessary intermediaries, ensuring you work directly with decision-makers from application through closing.
To empower real estate investors and property owners with accessible, flexible, and competitive direct lending solutions that fuel growth and create lasting financial success.
To become the most trusted and preferred direct lending partner for real estate investors throughout Florida and beyond, recognized for our integrity, responsiveness, and commitment to client success.
We believe in clear, straightforward communication with no hidden fees or surprise terms. You'll always know exactly where you stand.
We conduct business with the highest ethical standards, treating every client with respect and honesty in all our dealings.
Every investor's situation is unique. We craft customized lending solutions that adapt to your specific needs and goals.
Time is money in real estate. We pride ourselves on quick turnaround times and being available when you need us most.
Wayne Francis brings extensive experience in real estate finance and investment to REI Holdings. With a deep understanding of the challenges facing real estate investors, Wayne founded REI Holdings to provide the kind of responsive, flexible lending solutions he wished were available in the market. His commitment to building lasting relationships with clients and delivering exceptional service has been the foundation of REI Holdings' success and growth.